Years ago (2003 actually) I wrote an article about atomization and virtualization. I penned it because I sensed the web was moving in the direction of smaller and smaller information objects. In fact, MyST services were designed based on this influence - we wanted to make sure that MyST was capable of storing the smallest of information resources. Why? Because the idea of smaller (and smaller) information objects is necessary if the universe of objects is expected to rise dramatically and you hope to be able to find stuff in a continually expanding pile of stuff. Indeed, we designed MyST to make it possible to find a needle in a big pile of needles. The fact that MyST is able to create pretty good findability in Google and other search engines is a by-product of this design.

I’ve written many times that social media isn’t free – there are non-trivial costs and they need to be considered in an overall plan and media strategy.

It seems that everyone jumps to the conclusion that you must participate in social media by broadcasting your business information, your domain expertise, and other conversational tactics to win new prospects. While there's no debate that outbound marketing participation is important, there's another axis that can be far more productive in terms of bang-for-the-social-buck - it's called "listening".

Mobile browsing, especially with iPhone and Android has skyrocketed in the last year; more than 275% increase in the last three months. As the mobile web grows with the help of pervasive high-speed connectivity and more useable mobile devices and browsers - the need to optimize your mobile presence across multiple handsets and operating systems grows increasingly complex.