Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Evolving your information architecture to take advantage of the synaptic web will require adoption and embrace of services that expect your information be available as agile objects - preferably highly granular objects.
Years ago (2003 actually) I wrote an article about atomization and virtualization. I penned it because I sensed the web was moving in the direction of smaller and smaller information objects. In fact, MyST services were designed based on this influence - we wanted to make sure that MyST was capable of storing the smallest of information resources. Why? Because the idea of smaller (and smaller) information objects is necessary if the universe of objects is expected to rise dramatically and you hope to be able to find stuff in a continually expanding pile of stuff. Indeed, we designed MyST to make it possible to find a needle in a big pile of needles. The fact that MyST is able to create pretty good findability in Google and other search engines is a by-product of this design.
Some random thoughts about calculating social media return-on-investment.
I’ve written many times that social media isn’t free – there are non-trivial costs and they need to be considered in an overall plan and media strategy.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
