Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Marketing advertorials, business blogs, and blogs -- what's the difference? To help you understand the science of advertorial marketing with MyST Blogsite®, we've announced the availability of a free comprehensive seminar for your business and staff.
When someone says "you should blog in your business", what does that really mean? Most people know that blogging is like a personal diary; the domain of young people; perhaps politically motivated; or someone who is fascinated with cats. However, if someone is telling you to blog for your business, they’re probably right; they realize that you could achieve greater organic search visibility; or they might understand that you could connect with your target audience at a deeper level; or they instinctively know that you could sell your products or service your customers with less effort and better results. The next question is how?
Google employees have plenty of time to think about doing business online, and we can learn a great deal by observing and listening to this giant.
While Google is big, their notions and philosophies about doing business online are relatively simple and straightforward. Recently, the Google User Experience Team (UX) convened to publish the principles that ought to guide Google design teams worldwide. There are only ten guidelines, and they are indeed simple.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
