Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
A new study finds that blogs can have more impact on purchase decisions than social networks. Blogs provide a trusted resource that may lead to deeper understanding and conversation that influences purchase decisions.
I noticed this recent article from ClickZ about social sites versus blogsites as bona-fide business drivers. It appears that while social sites are great for making connections that may lead to new business development projects, purchase decisions are far more influenced by blogs and content based on personal and business expertise.
MyST Blogsite® provides content management and corporate blogsite services that enable combined blogsite and website functionality in one solution.
We've watched the trends and we've known for years that MyST Blogsite® is ideally suited to provide combined website and blogsite services. Overture Technologies, provider of decisioning software for mortgage and higher education industries, is the latest MyST customer to launch a combined website/blogsite which will soon replace the corporate website. Value Networks launched a similar MyST combined website/blogsite solution in August 2008 citing productivity, responsiveness, and marketing agility as some of the business drivers.
The first event of this type featured an informal round-table discussion that helped reaffirm an understanding that beginning an endeavor into social media requires a paced, humble beginning.
I met a business owner at Vail Valley Partnership's technology gathering last night that was recently the victim of an SEO SQL Injection attack. His blog and website was successfully hacked about three weeks ago by a malicious band of Inter-web thugs. Within three days, Google had removed his domains from the search index. His company is now on a long and very costly road to SEO recovery. Everything on the web comes with a degree of risk - engaging in social media simply increases the exposure.
Long time MyST client redesigns and relaunches blogsite.
Enviance, longtime MyST Blogsite client, recently requested a major redesign to their business blogsite. The site was relaunched today. We worked in concert with the Enviance Marketing Communications Manger and Enviance Creative Director to update and revitalize the site to their liking.
Conversations. Above all, social media is the biggest success opportunity for small business marketing on the web.
Michael Kurz, CEO of Vail Valley Partnership, recently posed this question for an upcoming panel session on web marketing - it's an excellent question.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
