Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Debbie Weil includes a chapter on Web 2.0 in her new book.
Soon to be released, The Corporate Blogging Book, Debbie provides a taste of the many aspects of the emergence of a machine-based web (Web 2.0) that some folks believe you get to play a big role in creating.
There's no question that people are blazing some new and exciting trails in content, but the real work-horse of Web 2.0 construction will ultimately prove to be machines.
"AT&T Labs has come up with development tools that mine recordings of calls, to analyze what questions people ask, for instance. Without such speech-mining, [Hossein Eslambolchi, AT&T's chief technology officer] says, it would take too much time to develop the hundreds of thousands of voice applications that will exist one day." -- Benchmark Capital
What can't easily envision is the possibility (no, probability) that any information system as complex as the Internet [yet so simplified by the advent of XML], soon become a pool of resources where machine interactions will create solutions that far outnumber those created by humans.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
