Ask Howard Stern if he believes that - no, better - ask his accountant; he received $220 million in Sirius stock today for increasing satellite radio subscribers by one million last year. That says something positive about the cost (and value) of a radio listener. As historian Daniel Boorstin once said, "We're prone, especially in this fast-moving country, to what I call the displacive fallacy -- to believe that every new technology displaces the old technology; that television will replace radio, that electronic news will displace print journalism, that the automobile will displace the human foot, and that television will replace the book. But each of these new technologies has simply given a new role to the earlier technologies. The development of technology is not displacive, it is cumulative."
Jamie Gadette of the Salt Lake City Weekly made the following comment in a recent story about Phil Burns (a vlogger and vlog startup company). “… vlogging, a phenomena that is quickly replacing podcasting as the next heavyweight of online technology.”
Making broad, sweeping statements like this (without indicating it as the opinion of one person) causes some people to believe it is true. The piece leads you to believe Phil actually said this, but I suspect he didn't. I’m not in the podcast business, but I'll bet there are a few people that would object on the grounds that this statement undermines the business of podcasting. While some people [may] believe vlogs will replace podcasts, there are MANY others that believe vlogs and podcasts go hand-in-hand. And there are millions of consumers (today) that would counter; you can easily consume podcasts in many more life-situations than you can vlogs. Examples… riding a bike, skiing, driving a car, and my favorite - church. Vlogs (for the most part) encourage eye-contact and there are limited times when this is possible. As such, I predict just the opposite of Jamie's statement – many people will consume only the audio portion of vlogs and podcast growth rates will continue to soar. | 
