Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Perhaps it's me, but I sense that businesses [and new startups like Edgeio] are beginning to see the difference between bloggers and business people that blog.
Edgeio's Keith Teare comment at the Crizzunch:
"If edgeio was only for educated taggers I think I would share your scepticism, but don’t confuse the initial positioning with the product vision. We made a decision to focus on bloggers who tag for the first 30 days or so. After that we will release tools for Bloggers who do not tag. Follwed by tools for non-bloggers." [emphasis added by me]
This is precisely why Blogsite addresses blogging from a business requirements perspective. As nice as it may be for everyone to become a "blogger", business people simply don't have the time.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
