Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Your brand equity and brand reputation is shaped by many factors; consider the value of conversations about your brand and how the blogosphere can provide a vehicle to attract people to your brand.
There's one thing that's clear about brands - if you have one, it's being discussed in the blogosphere by your greatest supporters and harshest critics. If your company isn't blogging, it isn't part of the conversation.
I'm infatuated with the infatuation of brands. ;-)
I don't own a Harley, but I love the brand. I don't own a Boeing 747, but I admired and use the product whenever I can. I'll bet there are other people that love the 747 but have not even flown on one. The new Eclipse VLJ is another loveable aviation product that's not even flying yet, but already a brand many pilots love.
How do companies that sell products so few of us use or own -- create and shape brand equity so powerful that you love their products? There are many answers, but it's worth noting that companies that want to shape and maintain the high value of their brands (such as Boeing and GM) are turning to blogging.
There's one thing that's clear about brands - if you have one, it's being discussed in the blogosphere by your greatest supporters and harshest critics. If your company isn't blogging, it isn't part of the conversation.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
