Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
A channel is a container for content; a blog is a type of channel but there can be other types as well.
MyST Blogsite was designed with the philosophy that meta-categories (i.e., blog channels) are more likely to help you create focused information about specific subjects. Other blog tools take a different approach allowing authors to establish categories on-the-fly.
We believe it's important to anchor the the most important categories to provide a general compass heading for authors. This tends to naturally create better focus and content expectations as authors write their posts. Search engines find great value in channels of information that stay on-message.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
