If you're unsure about what Web 2.0 is all about, check out this recent video. The concepts here are exactly what we've been focusing on since the founding of MyST. As the video points out, the web is so vast that HTML simply doesn't do the job anymore. When formatting information is intertwined with content (as it is with HTML), the search engines have a much harder job determining relevancy. When there are millions of people, browsing billions of pages, there's far too much to digest. To be successful in business, you need to ensure that your voice is being inserted into the correct "conversations" occurring on the web. When you deploy a MyST Blogsite, machines can better recognize where your content fits in and thereby connect you with relevant prospects. Under the covers, MyST blogsites are built on a platform that embodies the Web 2.0 vision. From a technical standpoint, I find this exciting because by separating form from content, we're able to render your posts on any number of devices: browsers, cell phones, rss readers, etc. You, as the blogger, don't worry about presentation details. You simply provide the content for each post and the rest is handled automatically. If it's important for other data systems to acquire your content, we can handle that too. For example, a real estate agent may want listing information to appear in her posts while at the same time registering that information with Trulia, an online real estate database and search engine. Similarly, a night club owner might want details about upcoming acts to be pulled from his posts and automatically registered in Google Base, a new service from Google that helps users find content from both online and offline sources. Unlike an HTML-based web site, our underlying architecture is all about abstract information objects that are ready to be repurposed as needed. As such, we can respond quickly and capably to varying customer requirements. This stuff is tremendously exciting to me but rather prattling on and delving into technical details, I figure most readers would rather watch the video. |
