Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
MyST Blogsite is more agile and much bigger than a web-based lead-generation system.
Some people assume that the only benefit of business blogging is to gather more leads. MyST Blogsite is well-suited, however, for tackling many publishing and web-related challenges that businesses struggle to overcome. I see our solution as a marketing platform that, in addition to generating leads, helps companies:
Achieve greater brand awareness in areas of the Web where traditional websites struggle for visibility.
Accelerate communications to prospects, customers, partners, vendors, analysts, and journalist through rapid publishing.
Streamline production, distribution, indexability, and integration of content across many organizations.
Master the art of participation in the conversational web with a high degree of productivity while requiring no special technical expertise.
A recent article on improving lead generation ROI talks about the importance of building a trusted relationship with prospects and clients. Blogsites are great vehicles for fostering goodwill and improving your company's repuation. When prospects find your company online because of high-quality, focused content in your blogsite, it stands to reason that they’re going to be highly qualified leads. But, MyST Blogsite is much more than a lead generator.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
