Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Intelligence Briefings help you locate where your business is being discussed and form a repsonse.
Marketing experts now recognize that consumers, talking over the Internet, are having tremendous impact on brand reputation—influence that traditional marketing vehicles can not easily overcome. Whether you like it or not, your company and related industry are being discussed online and the best response for your business is to join the conversation.
MyST Blogsites support a feature, known as Intelligence Briefings, that can help you get a leg up on the latest buzz about your business, products, and industry. Armed with that information, you are ready to respond in a number of ways.
You can post your own related opinions and solutions on your blogsite, making sure to link back to the sources that inspired your remarks.
You can add your own commentary to external weblog posts, always referring back to your company’s website, blogsite and related weblog posts if possible.
When responding to magazine articles, you can utilize copy from a weblog post to create a letter to the editor.
Regular interactions in this way have two benefits. First, you’re able to get your own views out whenever you’re mentioned. Second, by linking to outside references and posting comments that link back to you, you increase the relevancy of your company (in your target market) to search engines.
Intelligence Briefings are privately available on your blogsite to authorized subscribers that must enter proper credentials to obtain access. These briefings can be configured to locate particular keywords in wide or targeted areas of the Internet. Members of your marketing team and/or blog contributors subscribe to one or more briefings and are notified only when there are new items to respond to.
Keep in mind that your responses should engage and inspire rather than defend or attack. A recent article in Forbes states, "The biggest mistake marketers make when they see the power of the consumer network is that they try to control it, own it or manipulate it. This always fails because the network doesn't care about you and can't be bought." It can, however, be influenced by ongoing delivery of earnest, interesting and timely information.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
