Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Real estate broker and MyST Blogsite evangelist, John Helmering, describes his use of and belief in social networking.
Top-selling real estate broker, John Helmering, recently spoke about his experience using MyST Blogsites in the real estate industry. In a succinct and informative interview, John overviews the value of Web 2.0, the benefits of participating in online social networking, his use of MyST technology, and describes one of the largest deals he's realized as a result of his blogsite's high Internet visibility.
While John's expertise is in real estate, much of what he advocates applies to other industries. Listen to this interview, titled How to Turn Your Blog Into Sales, or read a summary of the discussion at Real Estate Cyberspace Society.
"Using very specific search criteria, a formerly unknown prospect came across a property featured on our blogsite and gave me a call. We're now working on a $7.5 million transaction with this consumer who would never have found us had it not been for our site's high findability."
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
