Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Some things are learned the hard way -- at MyST we provide an extensive review of the technical quality of your blog content every 7 days -- here's why this is so important.
This is a story about one of the most professional bloggers on the planet (Robin Good) and how his site was banned from Google for something so simple.
In a nutshell, a malformed URL was all it took to suspend the Google Crawlers and cause a sharp decline in traffic. Robin describes his discovery...
"Blam. The error causing all of my trouble was sitting right there in front of me, waiting for action ...
Invalid URL - This is not a valid URL
The Google Webmaster Tools had identified it, dissected it, reported it and suggested how to fix it. It was just waiting for me there. A bad formed URL of an article was causing the Google spider to stop its crawling process and that caused Google to go in a standby mode with our web site and to basically withdraw our content from its search results until the issue had been fixed. "
This is precisely the reason we provide Quality Assurance Reporting which includes a built a URL checker for every Blogsite. This feature scans every link in your blogsite once a week -- from your first post to the most recent -- and it reports anything that fails the strictest of HTTP standards conformity. It also provides a clear and concise report that links to each link in error making it a snap to correct.
"Link properties must contain a valid HTML 4.0 URL. The most common mistake is including leading and training spaces, since we tend to copy and paste URL's into the link property fields. URL's with leading or trailing spaces may appear to work fine in your web browser, but such URLs may fail with search engine crawlers or other web spiders. For this reason, such URLs are called out as QA issues."
If you use Blogsite, take this report very seriously and review it each week if you recieve email alerts about quality issues. If you don't use Blogsite, consider spending some time learning the Google Webmaster Tools that can help you avoid a nightmare similar to Robin's.
A few days ago I was to wake up to a pretty strange surprise. All of the traffic coming to MasterNewMedia from Google had suddenly disappeared. From over 14,000 visitors to 4,000 and less is a pretty big change from one day to the next.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
