Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
MyST helps companies establish an online reputation that won't degrade when organizations change hands.
Bill's recent post talks about the disgruntled users of ActiveRain that suddenly realized the content they'd been pouring into the ActiveRain community could lose its visibility overnight in the event of an acquisition. This is the case with all free services that control your domain name and content. If they choose to alter the domain name, your previously established visibility is destroyed. You may be able to retrieve your content but once reconstructed elsewhere, that content starts from ground zero with all of the search engines.
With MyST Blogsite, you own your domain name and have access to your content in several XML formats. If the domain name changes for any reason, you can migrate your content without diminishing your search engine rankings. One of our clients knows this process well.
When the Pfizer Corporation first contacted us, they were looking for a more robust platform for their weblog, HealthPolitics.org. In short order, we were able to import their existing content into a MyST Blogsite and ensure that previously established knowledge of their weblog was transferred to their blogsite. When the site's primary contributor, Dr. Mike Magee, left Pfizer to continue his work as an independent blogger, it was important for his readers to have continued access to the body of work he had built up at HealthPolitics. The HealthPolitics blogsite was discontinued and a re-branded MyST Blogsite was created, HealthCommentary.org.
Independent consultant, Paul Larson, oversaw construction of the new HealthCommentary blogsite. He describes the process of migrating content from the old to new blogsite as follows:
When we made the decision to re-brand our blogsite in 2007, we faced a challenge: How could we ensure search engine continuity when migrating our old content into the newly branded site? We wanted to protect all of the links and SEO formatting we had carefully constructed prior to our name change. MyST's content migration system worked seamlessly, moving all old content into the new blogsite unobtrusively, quickly and most importantly, without compromising all of our previous SEO work. Testing showed that even our oldest links function perfectly.
—Paul Larson, President, Paul Larson Communications
At MyST, we're dedicated to helping clients establish and extend their online reputation. It's all about enhancing brand awareness not simply having a weblog.
There are many bloggers who are content in using free blog domains such as blogspot, LiveJournal, and Wordpress.com among many others. This article will discuss the pros and cons of using free blog domains.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
