A technology partner familiar with mobile content recently echoed an industry expert who suggests mobile search is all about advertising and discovery of mobile-specific content. I agree with the first part - pretty much everything is about advertising. But I strongly disagree with the second part - the Internet and mobile devices have become very good buddies. The release of the iPhone and specifically, the rapid maturity of the Safari browser driven by the WebKit Open Source Project, have transformed the definition of "mobile content". With my iPhone I can access almost 100% of the content I presently access with my dual 20" displays. But there's more to this than you might think. Consider the rapid pace that Google has set for mobility in general; the gPhone is comming, everything about Google is ad-based, the Google Web Toolkit is based on WebKit, and Google is busy filing patents that are mobile-friendly. I see a bright future for mobile search because the world will soon be flooded with devices that can interoperate without the limitations that caused us to think of mobile search as something entirely differen from [desktop] search. There are still some things that you'll have to consider to pave the way for greater findability and consumption of your content with these new devices and browser technologies. At MyST we're constantly thinking about ways to make sure your advertorial content is indexable, discoverable, and consumable from mobile devices. With its strong XML infrastructure, Blogsite can integrate with existing mobile content distributors. You can see an example of two mobile integrations at RideCME, Colorado Mountain Express' blogsite. For mobile content consumers they provide a special Mobile Phone Ski Report notification service that leverages their RSS content using Bloglines' new mobile service (http://m.beta.bloglines.com/). CME is also experimenting with a new mobile subscription and access platform from BuzMob which makes it easy to subscribe to and read CME content from almost any cell phone including the iPhone. Take a few moments to watch this video - it demonstrates some of these new mobile ideas, and please drop us a comment if you know of other mobile content services you'd like us to integrate with. | 
![Subscribe to the "The Difference Between [Desktop] Search and Mobile Search" web feed.](images/subscribe-webfeed.jpg "Subscribe to the \"The Difference Between [Desktop] Search and Mobile Search\" web feed."){kind=small}
