Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
I agree with everything you wrote, but (there's always a "but")... what you are describing is performing a "web search" from a mobile device. In effect, there is nothing inherently "mobile" about what you do - you use the exact same search engine (and browser) you would on your PC. You're likely to obtain the same result set as well, unless your operator shares location/behavioral information with your search engine of choice (hmm... privacy concerns anyone?).
"Mobile search", as an industry, currently does not refer to this at all, which is why the term "mobile search" is somewhat misleading. For the +2B mobile users out there who do not have Safari, and who are unlikely to have such sophisticated devices anytime soon, search is about discovering "mobile friendly" services and mobile content - mobile friendly websites, mobile downloadables such as videos, ringtones, games, etc. The search engines they have access to are typically provided by the carrier (pre-installed on the device). They (the engines) index the carrier's content deck first, and then (if at all) the rest of the world.
I've no doubt that the future will see the demise of mobile search, in favor of a cross-platform (web)search. The mobile device will simply be another access point to the "generic" search platform.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
