A Blog is No Different Than a Website?

If you think that a blogsite and a website are fundamentally the same, you haven't fully grasped the definition of a blogsite. At the outset consider some of the requirements of a typical business blog:

• Put a humanistic face on a business.
• Foster dialog with your customer base.
• Establish a broadcast point for high-velocity marketing communications.
• Build readership of prospects by sharing domain expertise.
• Increase the reach of your marketing message through syndication.

If you attempt these objectives with a website (typically based on a content management system of some sort) you'll hit a few roadblocks and the customization costs may be significant. The results will likely be sub-par compared to a Blogsite. These points are just the tip of the differences; there are many more technical differences that are equally difficult to satisfy using typical content management systems or custom-developed pages.

Using a blogsite as your website seems to be a growing trend - we use a blogsite as our website and the performance is stellar. A number of our customers do as well.

Anyone that believes a blogsite is no different than a website should give me 60 minutes to demonstrate why this is a misconception - drop me a note and we'll have a chat.