Microsoft Word is an extremely popular—and extremely capable—word processor. For many people, Word is their preferred content authoring tool. Thus, it is common practice for bloggers to compose new blog posts in Word and then simply paste the content into their blogsite. Composing content in Word offers many advantages, e.g., powerful spelling and grammar checking tools, built-in thesaurus, automatic backups while writing, off-line authoring, and so on. However, Word also has a dark side. When you paste content into an HTML editor (such as the MyST Blogsite editor), Word includes a great deal of unwanted content formatting. The problem is Word follows the philosophy that pasted content should look exactly like it did in the Word document. While this philosophy is great when you are pasting content between various office documents, it is inappropriate for a blogsite. In a blogsite, we want pasted content to look exactly like it was authored in (and for) the blogsite. A MyST Blogsite is carefully branded and includes specific typefaces, colors, spacing, and so on. So, when pasting content from Word, it is important to optimize the pasted content, removing the unwanted Word-supplied formatting codes, leaving the blogsite free to present the content according to the blogsite's design. Doing so ensures the pasted content looks right at home in the blogsite. In addition, should the blogsite ever be re-skinned using different styles, the pasted content will automatically adapt to the new styling. But manually removing Word styling is tedious and time-consuming. That's why the MyST Blogsite editor includes a tool that optimizes pasted content. Content Optimizer for Microsoft Word The MyST Blogsite editor includes a new Content Optimizer for Microsoft Word toolbar. This toolbar lets you specify your preferences about when MyST Blogsite should automatically optimize Word content. First, the "Optimize Now" button lets you request immediate content optimization. This button works in either rich text editing or raw HTML editing modes.
Two checkbox options let you request automatic content optimization upon pasting new content and/or upon saving an item. In most cases, its good to leave both of these checked. QA Assurance ReportingMyST Blogsite automatically analyzes all public content weekly and produces a Public Content Quality report that identifies specific content quality issues in the publicly visible portions of your blogsite. This report now identifies occurrences of content containing unwanted Microsoft Word formatting that should be optimized for the blogsite. Such items are indicated by the following QA notice: content contains non-optimized Microsoft Word formatting
Using the content optimizer toolbar makes addressing such QA issues very easy. Simply click the  icon to edit the offending content, ensure that the "Auto optimize on Save" check box is checked (you're preferences will be remembered), then click Save. Optionally, you may click the "Optimize Now" button before clicking Save to review the optimized content before actually saving the change. | 
