Social Media Built to Last

Every day, businesses publish lots of content artifacts for marketing, sales, and customer support purposes without giving much thought to the longevity of the content. Until a few years ago businesses created a handful of web pages each year for web sites and other online objectives; the tasks were minimal and typically focused on marketing and sales.

Today, a typical business might create a few blog posts, respond to a number of user or prospect comments, proactively engage in other blogs by making comments, and may also generate a few to perhaps dozens of Twitter messages all in the course of 24 hours. The number of social media artifacts generated each day by an organization is big and likely to grow far bigger in the next few years.

Now is the time to thinking carefully about your social media content strategy so that you don’t paint yourself into a corner. Now is the time to develop strategic plans and solutions that can embrace change because change is almost certain.