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Excerpt from:  Marketing. Communication. Results.
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June 27, 2009

Flawed Marketing Strategy: SEO Without Social Media

If you had a CSMO (Chief Social Media Officer), she'd probably design a search optimization strategy that embraced social media for brand awareness and pervasive discoverability of your business.
Salt and pepper, peanut butter and jelly, social media and SEO. These two online marketing strategies are so intertwined that a media marketing campaign cannot ignore one or the other. To be successful online, a business or website needs both.
– 
Suzanne Pitner
Suite 101

I've written many times about the intense dependency of social media on your SEO strategy. Since I probably sound like a broken record, I’ll let some other folks (very solid experts) say it for your benefit and better than I ever could.

The following articles were each published in the last few weeks and include commentary by Fast Company and other SEO experts. While optimizing specific product pages might have passed for a good SEO strategy three years ago, this is no longer the case. VC’s, CEO’s, CMO’s, IT groups and especially your prospects know this already.

Creating an SEO strategy without incorporating the “social media” term is nothing short of a flawed marketing strategy.

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