With the release of MyST/VS™ (vertical search) and its relevance in developing and maintaining enterprise search applications, Bill French, CTO and Co-founder of MyST Technology Partners, Inc., will be presenting a session on Enterprise Search at Search Engine Strategies, August 18 in San Jose, California.

The presentation will focus on organizing and planning an enterprise search strategy as a framework for success. The session will cover topics including...

• Unified enterprise search
• Planning a search engine
• Design and implementation strategies
• Managing a search engine with little effort
• Creating a search engine in 90 seconds

Most businesses have many Internet domains; a web site, a blogsite, a media room, and perhaps other sites for support or special marketing content. Some of the content may be secure and some is intended only for discovery through extranets or intranets. Internet-based businesses may also have a social forum, a product catalog, or perhaps marketing partners with high-value content about their products and services.

According to Bill, "Creating and managing a multi-domain search solution that comprehensively addresses user requirements present a number of security, technical, and usability challenges. These challenges can be addressed with good planning and design. But the key requirement is to provide your visitors with an on-domain search solution that is comprehensive and leads your visitors to the information that will help them regardless of which content application it happens to reside."

Register today to hear Bill and many other experts including Matt Cutts (Google), Chip Heath (Stanford), and Satya Nadella (Microsoft) covering topics about search engine strategies.

When someone says "you should blog in your business", what does that really mean? Most people know that blogging is like a personal diary; the domain of young people; perhaps politically motivated; or someone who is fascinated with cats. However, if someone is telling you to blog for your business, they’re probably right; they realize that you could achieve greater organic search visibility; or they might understand that you could connect with your target audience at a deeper level; or they instinctively know that you could sell your products or service your customers with less effort and better results. The next question is how?

If a friend advises you to get on a plane and fly to Boston to sell your latest product to a recommended prospect, one of the first things you'd probably do is book a flight. Did you consider building your own airplane? So why do so many businesses (when advised to blog) immediately assume they should build and maintain their own blogging solution?

This is a difficult question to answer; more likely it’s because people typically hire products to perform jobs that products can do better than they could. This is no different than renting a backhoe when you need to dig a ditch, or renting a car when you arrive in Boston. Businesses make good decisions about outsourcing every day. Choosing the right solution for your advertorial marketing tasks is no different.

MyST Blogsite™ is an advertorial marketing platform that can do the job far better than you could ever hope to achieve on your own with a free blog, a cheap blog, or your own internally-developed blogging application. Why? Because the blogging component of advertorial marketing and participating in the conversational web is a small fraction of the tasks required for success.

This is an important distinction because (as a business), you also have far more important tasks and obligations to attend to than all of the details and nuances of “blogging”. At MyST we've raised the bar on business blogging and transformed it into advertorial marketing science - behind every detail, is another detail that you don’t have to think about. Every day we look closely at the challenges that business and marketing organizations face, and we improve the solution to make it possible to do less and achieve more with your blogsite.

Businesses and marketing organizations should never aspire to be “bloggers” unless they are in the business of blogging. Instead, they should remain focused on what they do well to earn money, and how to benefit from participating in the blogosphere and the conversational web. Do you want to be a "blogger" or a business person that blogs?

To really understand how we’ve advanced the science of advertorial marketing, you need to spend about 45 minutes in a free (and interactive) online technical immersion seminar designed specifically to meet your business and marketing requirements. We’re happy to provide these presentations because we know how important the business blogging decision can be. Complete this form and well design a presentation that’s relevant and informative for your staff.

In the seminar we’ll cover the topics listed below and answer direct questions that will help you shape your advertorial marketing strategy while gaining a deep understanding of business blogging and how our platform will address your business requirements.

• Introduction of blogs, business blogging, and advertorial marketing.
• Participating in the blogosphere and the conversational web.
• The science of content publishing and findability.
• Simplifying your tasks.
• Amplifying your effort.Maintaining high content quality.
• Doing less while achieving more.
• Behind the scenes (the stuff you needn’t worry about).

Give us a shout; challenge us to educate you in context with your business objectives; fill out the form today.