MyST Blogsite Briefings

Daily Briefing Service for MyST Blogsite

MyST Blogsite Briefings is a collection of news channels, each focused on a specific subject area and updated on a daily basis.  Each channel contains links to articles, news stories, weblog posting, company web sites, and other interesting resources found on the public Internet.

Each channel also provides its own RSS feed.  Subscribe to one or more feeds in your favorite RSS newsreader and receive daily updates about new or updated news items.  If your newsreader supports OPML feeds, use the OPML feed below to subscribe to subscribe to all channels in a single step.

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Advertorial Marketing

It is well known that editorial content conveys greater credibility than paid placement advertising. Advertorial marketing should be a cornerstone of every brand building initiative.

Brand Building

Your brand is not your logo. It's not your product or service. Your brand is a person's gut feeling about your product or service. How you build and manage your brand is one of your most important marketing challenges.

Chief Blogging Officer

As the commercial blogging market emerges, new roles are springing up. Chief Blogging Officer is one that illustrates how seriously companies are embracing weblogs, blogsites, and syndication.

Internet Visibility

Search engines bring focused, target market web surfers to your site. Companies serious about earning a share of the Internet market should be committed to securing top 10 rankings for keywords and phrases relevant to their products and services.

Market Communication Weblogs

Marketing communications delivers your message to your target customers, raising awareness, changing attitudes, attracting new customers, and increasing retention. Companies are discovering the communication power of blogsites and content syndication.

Online Media Rooms

Journalists are deadline oriented and tend to do their jobs better when information is available on a moment's notice. Online media rooms eliminate friction that can result in lost opportunities for greater visibility.

Public Relations Weblogs

PR is vital to creating and strengthening brand identities and ensuring an organization is perceived favorably. Companies large and small are embracing weblogs, blogsites, and content syndication as part of their PR strategy.

Software as a Service (SaaS)

SaaS is one the fastest growing IT segments and its benefits are not just theoretical. A growing number of success stories from major, brand name companies clearly illustrate the tangible and measurable business benefits of SaaS.