| Quick Links | | | | | |  | | Weblogs | | | Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer." |
| | | | A blogsite is a weblog application that integrates multiple content channels (i.e., weblogs, syndicated feeds, private forums, FAQs, etc.) to address specific business requirements. | MyST Blogsite goes well beyond other blogging solutions by creating greater brand awareness, elevating company reputation, and inserting companies into relevant online communities. MyST Blogsite® provides premium weblog and content syndication services to marketing organizations that require comprehensive, out-sourced solutions. These services deliver exceptional reach to highly targeted audiences by combining original and syndicated content that builds brand equity and improves brand reputation. With MyST Blogsite, businesses of all sizes can develop a trusted and knowledgeable voice within their industry while extending the range of their marketing message to parts of the Internet where web sites don’t reach. A turnkey solution for a variety of industries, MyST Blogsite yields superior search engine visibility and high-level participation in the blogosphere in a very easy-to-use system. | | |
| | Yes. | You may choose any name you wish. We recommend that you use a name that is subdomain of your primary web site, such as blog.myCompany.com or news.myCompany.com, but the choice is entirely up to you. You may also use your blogsite as your primary web site, e.g., www.myCompany.com, if you wish. | | |
| | Yes. | Blogsites are available in three service levels.
- Level 1 service includes one authored weblog and up to three syndicated guest weblogs.
- Level 2 service includes up to three authored weblogs and up to six syndicated guest weblogs.
- Level 3 service includes up to six authored weblogs and up to nine syndicated guest weblogs.
Larger blogsite configurations are also available. Please contact us for additional details. | | |
| | Just few days. | Typically, once we have your completed worksheet, your blogsite is ready for publishing content in just a few days. | | |
| | Briefing channels are like having an Internet "radar" or "clipping service" built right into your blogsite. | Blogsite Briefings is a collection of news channels, each focused on a specific subject area and updated on a daily basis. Each briefing channel contains links to
articles, news stories, weblog posting, company web sites, and other interesting
resources found on the public Internet based on the topics you configure in the
administrative area of your blogsite. Briefing channels are very
helpful in providing, fresh, focused content to your blogsite on a regular
basis, which in turn, makes your blogsite more discoverable by new visitors and
more valuable to returning visitors.
Each briefing channel also provides its own RSS feed. Blogsite visitors can
subscribe to one or more feeds in their favorite RSS newsreader and receive
daily updates about new or updated news items. For newsreaders that support
OPML feeds, briefing channels also provide an OPML feed that allows visitors to
subscribe to all briefing channels in a single step. | | |
| | Yes. | Blogsites include a section for linking to other sites. We encourage you to link to your business home page and other places in your Web site that may be important to your Weblog readers. Links are easily configured online and you may change them at any time. | | |
| | Intelligence channels are like having a private clipping service in a secure area of your blogsite. | Like the public briefing channels, your intelligence channels are easily configured to watch for topics of interest to you and your weblog authors. These channels are automatically updated on a daily basis to provide a steady stream of new ideas to write about. You can also subscribe to these channels via RSS (or Atom) and let your newsreader bring you new ideas on a daily basis. | | |
| | Yes. All blogsites support RSS feeds. | Blogsites also support Atom, OPML, and other standard syndication formats. Furthermore, this support extends to all blogsite channels, including weblogs, briefings channels, private intelligence channels, and the secure administrative areas of a blogsite. | | |
| | Yes. The objective of a Blogsite is to maximize your brand impressions and promotion of your business. To that end, each blogsite is styled and branded to create a presentation consistent with your business and Internet objectives. | Level 1 (formerly Gold) and Level 2 sites include a simple branding model that includes a company logo (or other graphic) and fonts and overall color scheme to match your primary website. Level 3 (formerly Platinum) sites include a more extensive branding model intended to match the overall look and feel of your primary website. Blogsite presentation models are based on standard XSL so, ultimately, just about anything is possible in terms of site presentation. Let us know if you have specific requirements, we'd be happy to work with you. | | |
| | Yes. | Blogsites include document and picture hosting features. | | |
| | Yes. | Each MyST Blogsite is fully branded to your company. Even the syndication feeds will include your company logo. The only externally visible mention of the our brand is a small Powered by MyST Blogsite logo and link at the bottom of the page.
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| | Yes. In fact, we recommend that you do so. | We also recommend that you create links between your primary website and your blogsite. Such links will help users and search engines alike to discover the relationship between your sites and will, in general, enhance the overall visibility of both sites.
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| | Yes. | Blogsites can be completely secure and accessible through SSL connections. You may use blogsites for many purposes including: - Expert advisory system
- Customer relationships
- Media relations
- Internal collaboration
- Documentation support
- Knowledge management
- Requirements management
- Idea management
The Blogsite system also provides integrated search based on each user's security context. Contact our business development group for more details about Corporate Blogsites. | | |
| | Yes. | Blogsite supports Link Properties; a model for creating lists of links that are part of a blog post. Link Properties include many attributes such as title, synopsis, and URL. In addition to these basic attributes, optional MIME type and size can be added for rich media files that your post may reference, such as a podcast or video file. The optional attributes are used to display files such as podcasts that can be played from the blog display, or downloaded in the weblog's RSS or Atom feed. | | |
| | Getting started with high performing advertorial blogsite is quick and easy. | Click here to learn how to get started right now. | | |
| | A channel is a container for content; a blog is a type of channel but there can be other types as well. | MyST Blogsite was designed with the philosophy that meta-categories (i.e., blog channels) are more likely to help you create focused information about specific subjects. Other blog tools take a different approach allowing authors to establish categories on-the-fly. We believe it's important to anchor the the most important categories to provide a general compass heading for authors. This tends to naturally create better focus and content expectations as authors write their posts. Search engines find great value in channels of information that stay on-message. | | |
| | The CMS feature provides an added content dimension to your blogsite that includes the ability to display pages that are not blog posts. | CMS pages can be used for many objectives including (but not limited to): - Forms to capture leads, email addresses and other feedback.
- Product spec sheets.
- Press releases.
- Landing pages for marketing campaigns.
- Team profiles and bios.
- Product promotions.
- Marketing partner promotions.
CMS pages have unique URL addresses making it easy to integrate them into email campaigns as well as integrated links from blog posts and blogsite menu options. | | |
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| | Guest Weblogs | | | | | | |  | | Blogsite Feeds | | | MyST Blogsite Briefings | | | | | | | | | I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property." | – | Artur Ciesielski, Realty Executive |
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