Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Sign of the Times: HighBeam Research Appoints a Chief Blogging Officer
As the commercial blogging market emerges, new roles are springing up. Chief Blogging Officer is one that illustrates how seriously companies are embracing weblogs, blogsites, and syndication.
With the increasing significance of weblogs as corporate information and publishing tools, new IT roles and services will be required to meet business demands for security and integration. Consider the effort required to combat corporate amnesia—a significant cost for many large and medium size companies.
HighBeam Research™ is also creating interesting new tools to help bloggers contribute research to its database of well over 33 million documents. Streamlining the integration points between users that blog for business objectives and the various information systems they use, including corporate databases and weblog application servers, is becoming increasingly important.
HighBeam Research Teams with Webblogger Christopher Locke, Creates New Blogging Tools; Locke Showcases HighBeam Research Tools on New Blog, ChiefBloggingOfficer.com
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
