Excerpt from:  Marketing. Communication. Results.
.
February 25, 2005

Google Weeding the Garden

If you've noticed turmoil in Google results, it's no accident - according to experts they're tweaking, dancing, and roto-tilling the index.

I've seen this before; they're reindexing the world and apparently applying some new ideas. The important thing is to remain patient, keep writing what's important to you and your business—good content always trumps any attempt to game the system.

Here are some interesting quotes from WebproWorld.

"A widespread shuffle in relevancy scores started appearing in Google around the beginning of February, and the consensus is that major changes have occurred in Google’s ranking algorithm. The weighting of back links appears to have been reduced while the weighting of on page factors appears to have been increased."

"I too have seen a surge in this sort of thing decribed above. Most of my sites took a 1-2 page hit, and pretty much across the board got replaced by comletely irrelevant sites that had 1 mention of the keyword on the entire page."

"GOOGLE is crawling every one of our Sites slower and with less depth than Yahoo and MSN this month."

"Just relaunched my Site last weekend. Seems like the only thing Google is interested in this month is completely brand new pages under an established domain."

Topic Tags:  ,
Syndication OptionsRSS (Rich Site Summary) Feed Atom Feed OPML (Outline Processor Language) Feed MYST-ML (MyST Markup Language) Content Feed MS-Office Smart Tag Subscription