Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Briefing channels are like having an Internet "radar" or "clipping service" built right into your blogsite.
Blogsite Briefings is a collection of news channels, each focused on a specific subject area and updated on a daily basis. Each briefing channel contains links to
articles, news stories, weblog posting, company web sites, and other interesting
resources found on the public Internet based on the topics you configure in the
administrative area of your blogsite. Briefing channels are very
helpful in providing, fresh, focused content to your blogsite on a regular
basis, which in turn, makes your blogsite more discoverable by new visitors and
more valuable to returning visitors.
Each briefing channel also provides its own RSS feed. Blogsite visitors can
subscribe to one or more feeds in their favorite RSS newsreader and receive
daily updates about new or updated news items. For newsreaders that support
OPML feeds, briefing channels also provide an OPML feed that allows visitors to
subscribe to all briefing channels in a single step.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
