Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Imagine a blog post that can carry data payloads in the post. Bluctures is a stupid little term I pulled out of the sky to describe the idea of embedding data elements in blog posts.
It was only a matter of time before discussions about Blog Structures started to appear. It's a pretty simple concept - create classes (or types) of blog posts that carry data or other types of information related to the post. It makes it possible to created extended capabilities in a basic blog. A good example might be a phone record form embedded in the blog post and the ability to capture that data while posting to say a sales activity blog.
This concept has been in use in our blogsites for more than a few years. When we designed our corporate blog platform, we envisioned precisely these kinds of use cases. We use blog posts as the basis for competitive intelligence data, search results, and even quality assurance report results.
MyST Blogsite provides built-in support for structured blogging. Contact us if you have an idea or need for blog structures.
Most people don't care about structure, or internal formats. One of the keys to structured blogging is that it lets you format specific content types - as we said, so movie reviews don't look like calendar entries.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
