Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
We are frequently asked about Corporate Blogs and how Blogsite services fit
into use cases at businesses and enterprises. As you read these FAQ's,
consider what you mean by "corporate blog". In our view, the use of a blogsite
in any corporate venue is [indeed] a corporate blog. However, that
could mean many things; knowledge management, internal help desk services, and
project management are but a few of the dozens of internal possibilities. And
there are many external use cases; public relations, advertorials, customer
support are common ones.
These FAQ's are written from a generic point-of-view, but they will
help you understand how Blogsite.com supports a variety of business
and corporate use cases.
While most blogsites are visible on the open Internet, we also provide blogsites for secure purposes. The nature of these blogsites vary depending on the users objectives.
We provide internal deployment and servicing of the Blogsite platform for companies that require this type of installation.
Typically, blogsites are provided as a hosted solution and are fitted with extensive security measures to ensure your content is controlled and well managed. While this is the most cost-effective installation model, we recognize that certain corporate policies may require installation on your corporate network.
We have a collection of professional services companies that are trained to customize your blogsite to meet specific use cases and integration objectives. Furthermore, Blogsite's architecture includes a number of services and API's designed to extend the reach of your content or gather and integrate content from other sources.
There is no limit to the number of users of a corporate blogsite; authors as
well as information users. Depending on the use case, we have licensing packages
that support the use of secure blogsites for small and large groups.
Blogsites come fully equiped with a number of API options, the most popular is XML. Virtually 100% of all content is available in XML form.
Since most Intranet systems now support XML integration capabilities (including RSS and Atom), reusing Blogsite content in your corporate Intranet is relatively simple. Furthermore, Blogsite may also integrate corporate Intranet information that's available in XML formats (such as RSS).
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
