Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Sometimes called "Business Blogging", this idea seems to be getting a good deal of interest from major corporations and KM services providers.
Colabria has their finger on the pulse of corporate and KM blogging. The upcoming KM Cluster event looks like a great way to imerse yourself in the idea that corporate blogs are moving into the enterprise in ways few have imagined or predicted.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
