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Excerpt from:  Marketing. Communication. Results.
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July 04, 2005

The Business of Blogging

An informal eMarketer survey finds that just 4% of major US corporations have blogs available to the public � and even fewer produce active sites with the link and feedback features that most readers associate with true blogs.

There was also a time when 4% of companies had a web site - remember those days? It was about 10 years ago - seems like yesterday. We can't imagine doing business now without a web site and in far less than ten years, most businesses will be blogging. They'll adopt this idea not because it's a fad, but because it saves them (and their customers) time and money.

"Blogging is an explosively popular social phenomenon that is spilling into the business world." -- Ezra Palmer

Hmmm, where have I heard this before? Oh yea - instant messaging! Companies historically adopt new ideas based on successful use by individuals, and blogging seems to be following a similar pattern.

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PermalinkThe Business of Blogging
.When it comes to business, are blogs the wave of the future? Should your company invest time and resources in blogs or concentrate on the thousand-and-one other Internet initiatives that are on your plate?
.http://www.emarketer.com/Article.aspx?1003396
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PermalinkAdvanced Business Blogging
.How to boost your bottom line and create a word-of-mouth revolution.
.http://www.advancedbusinessblogging.com/?p=90
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Audio LinkDebbie Weil: Business Blogging
.Rok interviews me on how a company can profit from a corporate blog, how blogs relate to branding, blogs and direct marketing, what companies should blog about... and more.
.http://www.wordbiz.com/x9ksp38/debbie_weil2.mp3
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