Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Not surprisingly, the long-tail of search also exists in corporate search engines.
And why wouldn't it? It's a simple idea - the important search terms are the ones that were last typed by people searching for information. The benefits of knowing what caused someone to stop searching, are much much greater than knowing what terms are "popular". Popular terms are typically the first terms tried, but they are typically ambiguous.
This KMWorld event looks like a good one - very interesting that they're focusing on long-tail ideas in enterprise KM.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
