Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Blogging has a role within the enterprise, both for executives and employees; make sure you consider where this is heading in the long run.
There's no question that business blogging is making a presence in enterprises. When I see statements like:
"...these tools don't make sense for every organization, particularly those in which central control over content is a major concern." -- Line56 Staff
... it reminds of previous technological adoptions made by enterprises. Instant messaging is a good example - most enterprises would not be opperationally efficient without IM. But journalists made broad sweeping claims [in 1998] that peer-to-peer systems didn't make sense for every organization. News flash - they were wrong.
Blogging (in general) makes sense in almost every situation where enterprise content is captured, managed, and disseminated. Like many bloggers, this journalist simply can't imagine a blogging system that meets enterprise requirements.
19 Jan 2008: Referenced article no longer available online:
The Case for Blogging Web logs, or blogs, have long since gone mainstream in the consumer world, but companies are still waking up to their usefulness. http://www.line56.com/articles/default.asp?articleID=6911&TopicID=6
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
