Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Much can be learned from a good marketing strategy...
I was reading this interview concerning the recent launch of the new Lexus IS series. The response of Bob Carter, Lexus General Manager provides insight into some very good marketing strategy.
Journalist: Do you think you will beat BMW's sales of the 3-series?
Bob Carter: It's not our goal to compare ourselves with any other manufacturer. I am confident that we have a fantastic vehicle coming to market. Most luxury manufacturers address this segment through vehicles that offer a compromise on either performance or luxury. Lexus has taken a different approach. We are addressing this segment by offering two completely different models. The IS models offer incredible performance with all the luxury you would expect in a Lexus.
Journalist: How does Lexus feel the IS250/IS350 compares to the 325i/330i?
Bob Carter: The IS is a much better car!!
When it comes to cars, if you want luxury and performance, Lexus is probably the car for you.
At MyST, we're not in the car business, we're in the advertorial marketing business, but our MyST Blogsite solution is "The Lexus" of advertorial platforms. We are committed to delivering both luxury and performance. Luxury in the sense that we provide marketing officers with the all the comforts of a comprehensive solution that deploys quickly with little or no IT department involvement. Performance in the sense that MyST Blogsite consistently outperforms other traditional blogging solutions in terms of content quality, search engine penetration, and overall SEO effectiveness.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
