Excerpt from:  Marketing. Communication. Results.
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November 05, 2005

Google Page 1 -- Not So Important

I've often thought that if you're going after referrals from search engines, you better land a top 10 or it won't be effective.

Apparently this is simply not true. I've been looking at various Blogsite referal data and I'm amazed to see how many clicks are coming from search engine ranking positions higher than 20.

According to randy776 (WebProWorld)...

"My stat logs are indicating that people are staying on Google, they are just boring further into the results. I am now seeing referals from Google SERPS that are 7-10 pages in, sometimes as many as 20 pages in. I never got referals from pages that deep before. To me this indicates, and supports, the contention that post jagger top results are less relevant otherwise people wouldn't go that far to find what they want. It also demonstrates that people are google loyal and they keep digging through the results as DEEP as they have to, to find a relevant page."

I think there's something to this, and I suspect it may have something to do with Google preferences that allow you to get the top 50 or 100 results in a single page.

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