Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
The beauty of a topic cloud is that it covers the entire blogsite.
Typically, each blogsite has one topic cloud that encapsulates all blog posts and content items across the entire blogsite. This makes it possible to easily see all relevant information in the blogsite.
It is also possible to scale the cloud down to just a specific blog channel, but this requires a little additional configuration effort.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
