Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Techno-terms have a habit of sticking -- Blog and RSS are simply the latest.
In 1985 I was showing a seemingly bright marketing executive how to log in to Compuserve, one of the first useful "net-based" systems. I recall very clearly the executive saying "The term log in will never stick; it will be replaced by a different term or this [network] idea will never take off.".
In 2003 I was demonstrating the first instance of a weblog running on the MyST Platform. It was (you gessed it) a marketing executive. He remarked "Blog? That'll never stick! You'll have to come up with a different name of this [idea] will never fly.".
Hmmm... marketing executives seem to be the common thread here, but that's a different BLOG post. ;-)
These terms do stick - and for very long periods of time. I recently recieved an email reminder to "log in" to my Cingular account to upgrade some of my cell phone services. In the message, the marketing department casually reminds me that their network covers 270 million people in the US - presumably all of them will log in to their accounts some day. Cell -- now there's a techie term. Internet too, and Web. The list is long and includes terms like drive, USB, podcast, etc.
The next time you hear someone say that a particular idea will fail because it has a geeky name, you can generally expect the opposite to happen.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
These terms do stick - and for very long periods of time. I recently recieved an email reminder to "log in" to my Cingular account to upgrade some of my cell phone services. In the message, the marketing department casually reminds me that their network covers 270 million people in the US - presumably all of them will log in to their accounts some day. Cell -- now there's a techie term. Internet too, and Web. The list is long and includes terms like drive, USB, podcast, etc.
