Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Third annual Business Technology Marketing Benchmark Guide places blogs in top five picks for generating leads.
MarketingSherpa's third annual Business Technology Marketing Benchmark Guide ranked blogs in the top five for business to business lead generation as rated in a survey of over 1900 marketers of business technology in a report released this June.
A recent article about the report in the Internet Search Engine Database revealed that "35% of business software marketers and ASPs as well as 33% of those marketing business services rated blogs as highly effective" for generating leads.
Another article at the MarketingSherpa website about the study revealed the following:
This year for the first time, blogs have joined top-rated tactics to entice prospects. I suspect this is as much due to the traffic generation from search engine friendliness of blogs to the thought leadership your management team can flaunt to build brand value.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
