Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Real Living Inc., one of the nation’s largest real estate firms, has announced the launch of blog.realliving.com, the company’s first blog site, containing a broad range of information, including home-buying and –selling resources, industry news and tips for home and life.
The site can be accessed from Real Living’s award-winning Web site, RealLiving.com, or from the Web. Real Living is partnering with [MyST Technology Partners, Inc.], developer of the industry’s most versatile and effective blogging platform to manage the blog.
"Industry research is showing us that a large and growing number of consumers are using the Web for home buying and selling and for general information. Our new blog site is another important tool to provide consumers with easy access to the information they want," Kaira Sturdivant Rouda, chief operating officer of Real Living, said.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
