Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
With little time and numerous responsibilities, should CEOs find time to blog?
Last week The Economist published an article expressing skepticism regarding the effectiveness of CEO weblogs. Several bloggers have shot back their criticism of the article, adamantly refusing to devalue the importance of blogging in a business context.
Hundreds of CEOs are indeed blogging on topics they feel are relevant to their customers, shareholders, employees, and media. Sites like Blog Business Summit endorse the practice by pointing out that search engines love weblogs and that blogging is the best way to get relevant content to the people you want to be listening to you.
Still, even an enlightened CEO that wants to blog may feel that doing so is beyond his or her capacity without significant reinforcement. MyST blogsites are geared to help in many ways by offering the following:
Turnkey set up so that technical know-how is not a requirement of getting started. This includes branding of the blogsite to match the look of an existing corporate website.
Intelligent briefing channels that provide relevant market intelligence behind the scenes. These private channels keep authors in the know, supplying a steady stream of ideas on which they can blog.
Guest web logs and syndicated news feeds that deliver relevant content to readers while increasing the online visibility of the blogsite beyond that of a standalone blog.
Analytics that provide insight into topics that have the greatest relevance and/or effectiveness.
Quality Assurance reports that help keep content quality high, thereby improving SEO effectiveness.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
