Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
MyST Blogsites integrate information sources with classical weblog content
Next month, the folks at IBDNetwork are hosting another Web 2.0-related conference, titled Why Office 2.0 Matters. Among other things, the Office 2.0 vision includes online collaborative data sharing and centralized presentation of information from a variety of sources. MyST Blogsite™ services embody these ideas by letting businesses utilize the web to gather and syndicate knowledge and information relevant to their customers.
MyST Blogsites go well beyond other blogging solutions in addressing content management and syndication needs. Unlike high-end CMS solutions, however, MyST Blogsites are affordable for small to medium sized businesses. Listed below are some of our distinctive features with links to customer sites that are utilizing our unique capabilities.
MyST Blogsites elevate the science of blogs by providing a purposed explosion of content. From one site, a company can post several weblogs on varying topics, relevant content from externally written weblogs, and links to briefing channels that further deliver breaking news. For example, Colorado Mountain Express, runs an airport shuttle service to resort communities in the Colorado Rockies. Their blogsite gives visitors the inside scoop on the best deals, sights, restaurants, and entertainment in the area. It also provides several briefing channels of interest to both customers and employees including: local road conditions, lodging information, activities, and ski and snow conditions.
One of our greatest strengths is the ability to pull data from an external source and integrate that data into your blogsite. Skip McGrath is a professional online auctioneer that in addition to selling items on eBay, teaches others about eBay sales and marketing techniques. Skip's blogsite features a weblog where he presents tips for online auctioneers. A unique feature of Skip's site, however, is a channel that is automatically produced by MyST Blogsite services. This channel aggregates all of the current offerings from Skip's eBay store. The channel automatically "RSS-ifies" each item Skip enters into eBay while simultaneously increasing the item's online visibility.
MyST Blogsites are magically productive because the underlying architecture is robust and flexible. Our blogsites can gather data from just about any online source and integrate it with original thought within your weblog. Consider, the folks at Snow Home Properties. They use their blogsite to pull listing data straight from an MLS database and present it with their own unique content. Taking this one step further, the listing information is automatically made available as an RSS feed to be consumed and registered by Trulia, a premier search engine for real estate listings.
In the end, the ability to coalesce and present information from a variety of online sources increases the value of your site, which in turn increases the relevance of your site to people that are seeking your services in Google (or MSN or Yahoo or countless other search engines), which in turn plays directly into your bottom line.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
