Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
The importance of unambiguous, uniform and immutable URLs for your weblog posts
I ran across a recent post by Simon Willison, discussing the benefits of using unambiguous URLs. This is a feature of MyST Blogsites that is absent from some blogging platforms. Unambiguous URLs are important because they prevent confusion by browsers, caches, statistic tracking utilities, and other tools that serve your site.
When we set up your blogsite, you choose the domain name that best reflects your brand and/or organization. For example:
You have complete control over the domain name without being bound to a particular naming scheme. We ensure that plausible references redirect to your proper home page. For example, references to talkofourtowns.com and www.talkofourtowns.com are both directed to the same site.
Once you begin posting, your URLs are consistent and predictable. For example, the URL for this weblog is:
And similar URLs for other supported formats (ATOM, OPML, Object, and more).
The benefit here is that once you’ve located an item or channel, it’s easy for a person or program to locate the same content in whatever format they require.
In addition, our URLs are immutable. Once you make a post, the URL for the post will never change. Some blogging tools change the URL when the post is archived or edited. This results in broken links to that post which greatly detracts from the benefits of the blog.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
