Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Great content for your weblog is right in your inbox
On any given day, business people express their thoughts and provide guidance and information in countless emails, a portion of which could (and should) be publicly visible.
–
Bill French, Co-founder, MyST Technology Partners, Inc.
A comment we sometimes hear from clients is that they don’t have time to find content for their blogsite and consequently don't update it as often as they’d like. One suggestion is that they take a look at their own company emails. Many contain pertinent information for their weblog audience. MyST co-founder, Bill French, goes as far as saying "every time you write an email to a customer, prospect, or partner in response to a question, you are blogging."
In taking Bill’s statement to heart, I’ve lifted the remainder of this post from an email he sent last month.
On any given day, business people express their thoughts and provide guidance and information in countless emails, a portion of which could (and should) be publicly visible. Publishing specific answers to everyday questions is an ideal way to:
leverage one answer across many potential inquiries and shorten the time-to-information for the people that want to know what you know. Future email responses need only link to the weblog post.
create an online knowledge base that serves as a magnet for people looking for domain expertise that you possess.
leverage your knowledge as a source of long tail findability.
Not every email should be blogged, but many contain information that can be transformed into a post. Such a post pays large dividends by being both findable on the Internet and easily referenced when asked again.
great content I must say. I was impressed. I also would like others to introduce to a great writing website here. Please find it interesting and useful. Good Writing
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
