Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Visitors to a company's blogsite are frequently interested in what the CEO has to say.
There’s a good article in AdWeek this week that talks about corporate and CEO weblogs. It provides several examples of companies that effectively utilize their CEO’s thoughts in the blogosphere. The article points out that most CEOs are not suited to having their own blogs where they provide 100% of the content. However, it’s great when CEOs make appearances from time to time.
Southwest Airlines picked several employees, representing a cross-section of their company to contribute to their corporate weblog. There you’ll find contributions from both their president, Colleen Barrett, and CEO, Gary Kelly.
The key to a successful corporate weblog is delivering posts that are of interest to your customers. Readers are likely to pay particular attention when a CEO or other corporate leader has something to say. When top executives convey a passion for their business and commitment to their customers, readers attain a positive regard for the company and are more apt to do business with them.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
