Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
"Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
–Tim Gort, Marketing Communications Manager
Global Forex Trading—Worldwide Leaders in Online Currency Trading
This statement illustrates the exact point that Bill is making. Used properly, blogsites can strengthen a company’s brand and improve its reputation in the markets it serves.
Global Forex Trading (GFT) is a foreign currency dealer that allows traders of almost any size, including individual speculators and small companies, the opportunity to trade the same rates and price movements as the large players who once dominated the foreign exchange market. Not surprisingly, trust and reputation are of the utmost importance for this worldwide leader in online foreign currency exchange.
While new definitions of "search" continue to emerge, there's no debate that it has changed the way we find information and what we can learn from a search engine.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
