Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer."
Businesses that desire high search engine rankings, must present clean sites containing truly useful content for their target audience.
The lofty goal of establishing one's business as a trusted industry expert is one of the reasons for creating a blogsite. But let's face it, most companies are also hoping to reap substantial increases in Internet visibility through high search engine rankings. Achieving this takes concerted effort on the part of the blogsite owner. Certainly, the search engines are not infallible but when hundreds of organizations are vying for the attention of the same target audience, those with inferior content will be excluded from top ranking search results. In other words, your site won't be recommended unless it consistently provides compelling and relevant content that is easily navigable by search engine crawlers.
SEO professionals urge their clients to be patient. It can take more than 6 months for even the best sites to achieve top ranking status. All the while, the company must be providing interesting content that its audience wants to read. The longer a site is around and on topic, the stronger hold it will have at the top of search engine results pages. In addition, the company's primary web site must also be of high quality and maintain a link to the blogsite. The primary site can sometimes make or break the success of the blogsite. I'll have more on that in a subsequent post.
With consistent and mindful effort, a blogsite can greatly improve a company's online reputation. To achieve higher traffic and increased visibility of the primary website, a business should treat their blogsite as a strategic investment with substantial long term benefits.
I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property."
