Excerpt from:  Marketing. Communication. Results.
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August 17, 2007

There's Much to Do if You Want Your Blog to be Successful

Experts abound to help businesses get the most from their blogging efforts.

After reading Bill's recent post, I spent some time reading the blogs of various experts and seeing their lists of what it takes to have a successful blog.  There's no question that a great deal of work is necessary having little to do with the task of writing informative posts.  See a list of Top 25 Things to Consider lists, below.

I don't know about you but when I want to embark on a new endeavor, seeing a list of 25 things I have to do to get started is a definite turn off—especially when a good portion of the tasks are unfamiliar to me.  So what do businesses do when they want to extend their footprint into the blogsphere?

Three practical options are available.  A business can hire consultants to perform these functions, use internal IT resources, or rely on a full-service blogging solution like MyST Blogsite®.  Those that want to achieve a top-notch blogosphere presence—branding, visibility, quality, security—will find Blogsite extremely economical compared to the former alternatives.

We continually look for ways to reduce the administrative efforts of maintaining and protecting multiple weblogs, feeds, inbound content, etc.  See Blogsite News for recent improvements to our pinging and submission features.  MyST Blogsite is an excellent solution for companies that want to meet the highest weblog standards without becoming experts or spending a fortune.

Syndication OptionsRSS (Rich Site Summary) Feed Atom Feed OPML (Outline Processor Language) Feed MYST-ML (MyST Markup Language) Content Feed MS-Office Smart Tag Subscription