 | | |
| \ \ \ |
| Quick Links | | | | | |  | | Weblogs | | | Our MyST Blogsite generates highly qualified leads compared to other venues of online lead generation. One of the primary reasons is we have a trust factor, which we built (and continue to build) by providing dependable and accurate information through the blogsite. As a result, actions are more meaningful for business and the customer." |
| | Excerpt from: Marketing. Communication. Results. | | | December 06, 2007 | | Until recently, only a handful of Fortune 500 Companies had a corporate blog, but the trend is clearly toward wide adoption. | I probably don't follow [nearly enough] news about corporate blogging; the "blog" pundits keep saying the same stuff in their podcasts. But recently, I took in a dose of Debbie Weil's Corporate Blogging Show and a few other video gems to get up to speed on this emerging trend of wider adoption of corporate blogging by non-technology-based businesses. It's a trend that's not surprising. I can recall how many large companies objected to the idea that employees be allowed to use instant messaging to improve their communications; that was 1999 - things have really changed. I also remember when most Fortune 2000 CEO's didn't use email - that was like 1995 and only a few years before that, most companies didn't allow employees to connect to the Internet. The corporate defense mechanisms resisted email for a decade - now they're all trying to figure out why email is where knowledge goes to die. Years ago Jeff Jochum, an exec at Pictage (also a dear friend and skiing companion) looked at my idea to build a platform to meet future corporate blogging requirements and said - "This'll never fly as long as they call these things blogs". ;-) We had a good laugh and went back to skiing. Well, Jeff was wrong, but he's still a pretty good skier at least. Adoption of blogging by larger firms is both predictable and quickly becoming a requirement. Businesses no longer have the latitude of ignoring the blogosphere because that's where their fiercest competitors, best advocates, and the press, customers, and prospects are engaging in debate, news-mastering, and disinformation. If you don't participate in the conversational web, someone else will shape your brand equity for you - that's pretty risky. | | |
| |
| | Guest Weblogs | | | | | | |  | | Blogsite Feeds | | | MyST Blogsite Briefings | | | | | | | | | I spoke with a group of bloggers in Phoenix recently. What I found is that very few had any business from their blogs despite a lot of effort. I have 5 closings and 7 active buyers directly from [our MyST blogsite] in 2008. I know because I ask. One person told me they have been reading my blog for almost a year before they called me to buy a property." | – | Artur Ciesielski, Realty Executive |
|
|
|
|
