... there may be as many as 2,000 posts, 1,100 images, and 3,800 links. How do you make sure they all continue to work? I was doing some support maintenance today on a few blogsites and I happened to notice how clean this blogsite (phoenixmarkettrends.com) is in terms of quality. This includes content, links, and the general theme of the information - it was quite inviting and informative. But quality can also be measured in terms of technical requirements such as broken links, missing images, and missing keywords or alt image attributes. I also took a closer at this client's Blogsite Quality Assurance Report and I was surprised to find they had just a handful of technical defects in spite of the fact that they had more than 200 posts this year and 2,000 blogsite pages indexed in Google. It's hard to say whether technical defects affect search visibility, but there's no debate that broken links and other content problems create a poor experience for your visitors. Since most search engines are designed to create good recommendations, it's likely that technical quality is yet another good metric that they use to identify good content. TechnicalItch says you can Increase Traffic By Fixing Broken Links. ProBlogger is far more critical of dead links... "I’m not sure of the technicalities of it or what the latest research shows but from what I can tell a dead link is not looked upon favorably by search engines and you run the risk of penalties."
Imagine how many links and images accumulate after four years of blogging -there may be as many as 2,000 posts, 1,100 images, and 3,800 links. How do you make sure they all continue to work? One way is to use website testing tools such as Google's Webmaster Tools; it includes a way to review all the failures their crawlers have encountered. This is certainly good data but the process is a bit tedius. This is why we include integrated quality assurance reports right in your blogsite. Every week we scan 100% of our client's blogsite posts and report defects across six primary error types. The report even includes explanations and links directly to the posts for quick repair. Automated reporting systems such as this are key success factors for businesses that have little tollerance for excessive use of their time. If you're tired of blogging alot and achieving little, give us a call or drop me a note - 415-683-6126. | 
