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Advertorial Marketing

It is well known that editorial content conveys greater credibility than paid placement advertising. Advertorial marketing should be a cornerstone of every brand building initiative.
Updated August 28, 2008

The power of advertorial marketing has been leveraged in print media, television, and radio for decades.  Advertorials educate, create a sense of familiarity, and build trust.

A professionally managed advertorial blogsite is a potent marketing platform because it combines the power of advertorial content with the benefits of Web 2.0 technologies, giving your message both reach and staying power.  Reach comes from search engine optimization, blogosphere referrals, content syndication, social tagging, and so on.  And unlike traditional media forms (e.g., print, direct mail, television, radio), blogsite content remains online, discoverable, and accessible for as long as you wish—continuing over time to reinforce your brand equity with near-zero incremental carrying cost.

Contact us to discuss how a professionally managed advertorial blogsite can become the cornerstone of your online marketing strategy.